Alimonada is a handcrafted jewelry shop based in Brooklyn, N.Y. We are very passionate about fashion and accessories. For us it’s about the pleasure of making things - seeing the materials and arranging them in our own way.
We carefully select all materials used in each one of them. Our stones are originally from Espirito Santo, Brazil. These natural stones reveals beautiful geological characteristic and each one is uniquely hand selected.
Thank you for passing by, I hope you enjoy!
— The Upcoming Magazine
Interview by Kelsey Butler
Alimonada is a brand that makes good but also does good. Heidi, the designer behind the brand, moved to New York last year and started making the jewelry as a hobby, but after receiving lots of positive feedback, Heidi decided to start a small shop in February of this year. All the jewelry is handmade in Heidi’s Brooklyn studios. She started off as a fashion designer for retailers like Urban Outfitters and Forever 21, but decided jewelry was the path she wanted to explore more.
We asked Heidi who she would most like to see wearing a piece of the Alimonada jewelry, “Alexa Chung is my fashion icon so it would be a dream to see her wearing Alimonada.” Alimonada is a brand that cares; 10% of profits go to Casa da Graca
(Grace House), a temporary shelter for girls from under-privileged families in Brazil. If their families are unable to provide adequate living conditions for their children due to poverty, neglect, abandonment or abuse, a local judge places them in Grace House. Heidi visited the shelter back in January and said: “It really got me and became a big part of my heart.”
Alimonada will ship its jewelry worldwide, so there is no excuse not to liven up your jewelry box with a few treats. The jewelry is unique and unlike anything available on the high street, but that doesn’t mean the prices are extortionate; they are reasonably priced and if you spend over $50, shipping is free, worldwide! So get all your friends something they will love for the holidays this year! You will also make a difference to the girls in Brazil’s Grace House. What’s not to love!